Welcome to PsiRes ("SyRez)

 

 

 

 

PSIRe²S

Participatory Sponsored Interactive Recycling Reward System

(pronounced "SI-rez")

 

"I'm convinced that if we are to get on the right side of the world revolution, we as a nation must undergo a radical revolution of values. We must rapidly begin the shift from a thing-oriented society to a person-oriented society. When machines and computers, profit motives and property rights are considered more important than people, the giant triplets of racism, extreme materialism, and militarism are incapable of being conquered."

Excerpt from Dr. Martin Luther King Jr's "A Time to Break Silence" address at Riverside Church in New York City on April 4, 1967

by

 

Where EVERYBODY is part of the solution.

Author Trevor L. Cutrer

Summary

Primary Market Focus: Status: changed

Original: Providing quality private information destruction via a distributed cost model in multi-unit communities. And door-step shredding with redemption offset. Largest Target branding partner PayPal. and an ID Theft Insurer.
New Paradigm: Consumer Participatory Environmentalism via Commercially sponsored recycling/redemption

 
Preface:

SafeCycle is primarily a "service" company with unique "market" synergy. Currently there is quite a bit of growing activity and momentum in the seemingly disparate personal document safety (identity theft protection providers), document destruction (shredding) and recycling (automated redemption). SafeCycle will "straddle" these markets where they intersect the most: John Q. Public and where he lives. The "big box" shredding companies are all shoulder to shoulder now in the well populated "compliance" sector market opened up by the Sarbanes-Oxley thunder clap Act of 2002. However the largest and most recognizable have grown away from and have priced out the largest market. the common man. And boy am I glad they did.

What isn't "common knowledge" to the largest for-profit sector of business in the US, small business, are the recent changes to the Consumer Protection Act dealing specifically to retention and destruction of consumer's private information. In this age of mom-& pop eBay stores, product/service fairs, and "Win-this-Mustang", and the like data collection "businesses", most are run from a home garage, or spare bedroom with a home computer (Statically) without encryption or firewall. In my neighborhood. Did you know this also include any information you have have filed away for your babysitter or gardener or handyman? Names, SSNs, I-9s (yeah right)addresses, telephone numbers, records of payment, etc.
Though the number of home wireless installations grows leaps and bounds the use of encryption is much slower. I used a scope-like Wifi scanner to "drop" a note on my neighbor's desktop to install the included BUILT IN encryption on their wireless networks and if they couldn't do it to call me. They know who I am but the note had a picture of me and my house to make sure.

Most of them are on "friendly" terms, and of 8 broadcasting neighbors only one remains, a college rental who "provides" the WiFi with utilities to renters. He stated it was too complicated to lock it down and keep providing the "key" to residents (college students, mind you) who forget the codes. I wonder if there's any legal exposure to him, if a student's identity is stolen through "his" provided portal.

As you are aware, two of the "hottest" buzzwords out there are, Identity Theft, and going "Green" (Environmental Awareness). As stated ID Theft, in my original proposal is still a growing concern, in the news feed I created to provide content (and revenue) to SafeCycle.net we've been made aware that "undocumented persons" have been found to be turning to identity theft now. The ID Theft "monster" has grown several new heads, targeting children and medical coverage as well.

Multi-Units facts:

Fact 1: The largest share of Identity Theft victims live in multi-unit housing. Due to the large source of redeemable recyclables, scavenging is a scourge of multi-unit housing.

Sub fact: With the on-set of "medial" identity theft (who keeps medical statements and records? Seniors are at even yet another risk. No one asks for ID when you hand them your medical card.

Sub fact: over 65% of fraudulent purchases made are traded/sold for cash. Much of it ends up at Flea Markets, eBay as well as Craig list. An early December 2007 Sacramento Bee article revealed Id thieves have turned a new page during break-ins or unwatched purses/wallets/mail-boxes; they tread "lightly", taking a single credit card, and or stack of bills/statements reducing the likelihood of immediate discovery. Thieves have time enough to "replicate" your identity, with new credit card accounts, changes of address for internet purchases, etc. Depending on a particular billing cycle it may be weeks before this is discovered.

Fact 3: 55+ communities are preferred targets for opportunistic crime due to minimal "exposure" by the residents reduced activity and traffic. Seniors go to bed early, sleep late, and generally keep to their apartments. As most of these communities are "fixed" income (with caps) amenities/services such as on-staff security and patrols are not budgeted by management.

Fact 4: The "gate in "gated communities" is an easily surmounted deterrent. Walk-in street access gates are often, left open by residents (kids) for visiting friends/family or simply lost gate keys. These gates are also most often less than 6 feet high due to construction costs. General access gate codes are rarely changed because of the difficulty and expense of redistributing the new code. Codes are given freely over the phone to vendors, contractors, movers, landscapers, friends/family, everybody but the dog.
Fact 5: Identity thieves are now targeting children. The damage of which is not discovered until the victim turns 18. School records, medical information, etc. marketers targeting "tweens" are even sending them the same kind of personalized junk-mail their parents receive. First, last, even middle names! And with the address you have 75% of what's needed for fraudulent use. An adaptation of our "Don't feed the wolves" campaign will serve as an awareness vehicle in multi-family properties.

Fact 6:
Due to the inherent population density, unless usage of our services are utilized by the majority of the residents, the 'reward' for scavenging and potential discovery of personal information in the process will keep criminals coming back. SafeCycle has designed a "Don't feed the Wolves" awareness campaign to promote majority participation at installation/service.

Fact 7: Sacramento is #9 in the "worst" cities of 50, for risk of Identity theft.

 
Recycling Facts:
Fact 1: Californians recycled over 7 billion containers between JAN-JUN 2007. Despite that impressive number it is only Recycling rates have continued to slide the last 5yrs despite increases of CRV. However the increase in the volume of containerized beverages has nearly tripled. Last year's increase of CRV on plastic bottles 24oz or more to 10 cents, and the buy-back of 1.55/lb for aluminum spurred a 6% increase of the overall redemption rate, but did not affect the overall rate of recycling one bit. Note: CRV funds NOT redeemed or distributed to recycling centers goes into Incentive grants and research grant and recognition awards.

Fact 2:
Multi-Unit Housing is also the largest sources of "single-stream" recycling, (anything labeled or assumed recyclable goes in the bin NOT for general refuse). Due to current practices and equipment, this is also the largest source of unrecovered recyclable material which ends in a landfill.
Sub fact: This has become such an issue that the State of California extended grants funding from $5 to 15M for 2008 (SB1021; Padilla) to place recycling bins in multi-unit housing. The State is what could be more effective than reducing the effort to recycle by being able to do it "at home"? The effort is called "diversion" and state and federal agencies are

Sub fact:
The U S. Supreme Court ruled (California vs. Greenwood) that "Dumpster Diving" is not illegal. "Dumpster Diving" is the predominate method of obtaining information by those involved in crimes related to:

• Identity Theft
  
• Computer Hackers
  
• Credit Card Fraud
  
• Industrial & Trade Information
  

Despite this ruling, several states and municipalities have laws prohibiting it. Scavenging is no less significant a problem in single-home communities as well. Recycling day in any neighborhood, will find organized scavengers complete with cart and help. 80% of scavenged recyclable material is used for drug/alcohol purchases.

To date there are over 1250 "unserved convenience zones" or CZs, of over 3600 according to the California Waste Management Board. These CZs are 5-10 mile radius areas centered by a shopping center or other high traffic property large enough to permit an "authorized redemption" center. Currently the state does NOT allow painting or branding the usual drab converted shipping container. With branded installations of modernized automated RVMs, these CZs can be leveraged for much more. How many banks are in that "Convenience Zone"? Car Dealerships? Radio Stations? Indeed the vending machine sized machines can go ANYWHERE. Laundromats, 5^th floor in the office building lunch room. Right next to the bank of vending machines? Prisons, Jails, Large corporations, small ones, college campuses, motels, hotels. Some companies may even put them right in he lobby or foyer to show their "green" generosity with a March of Dimes "we CAN make a difference" collection. A large LED will show the matched funds per donated can. The State of California's License to Redeem is a STATE license. SafeCycle may own and operate redemption centers all over the state. We will also lobby for a federal or nationwide charter to increase accessibility AND competition in Non-redemption states. There are currently no laws prohibiting or regulating public recyclable material buying. Selling the material however is only subject to one law; demand. SafeCycle will use this demand to "bid out" the tons of material collected to processors regionally. We will offer either the winning "bid/offer" access to all of our placements by region or district including all models of placements from Multi-family to franchised "independents" that will receive a varied percentage.
Essentially , the PSIRES system has a 3 tiered reward system for the end-user, the redeemer.

1. Cash Value Redemption
2. Advertiser Awards
3. SafeCycle Cumulative awards (Recycler of the month/quarter/year $50-1000

 

Advertising Facts:

Fact 1: Anybody knows billions are spent on advertising which hopes you trip across it and are motivated to make a purchase or at least inquiry where someone can convince you to. Huge Billboards, which people ignore while they are on the phone. The sides of buses, which people ignore while they are on the phone. Junk mail, which people toss, but hopefully we can convince to shred. Spam, which people not only ignore but a whole cottage industry has sprung up to combat. Weekly coupon books, magazine and paper inserts, etc. where ever any group of people may by chance focus their attention there is advertisement or the potential for it.
Fact 2: No matter what venue you choose to advertise in, and no matter the assurances from the sales staff, there is virtually no guarantee of a definable increase in your sales volume. Further billions are spent on trying to define "surefire" marketing techniques. But there are "ways", as they say. Humor, person ability of characters, letter size letter colors, "trigger" words and phrases, etc, etc. Yellow pages, TV, Radio, print, airborne banner, these all add to the "cost" of business, and it's not cheap. Do you know how much a car would cost if GM didn't have to spend over a billion dollars on advertising, marketing, and buyer focus groups? At least half.
Fact 3: One of the most successful techniques in advertising is to associate your product or service with a widely held public concern. Health, weight, sex, child safety, aging, crime, politics and sports. The longer people are "concerned" the better. Add now, identity theft, environment, recycle, green house gases, pollutions, reduction, waste, global warming, personal impact. What better way to express your company's shared concern with the environment, than putting a vending machine sized automated REDEMPTION machine. Right next to and just as brightly colored and lit as the Coke, Pepsi, Red bull machines? If it brings customers near their machines more often do you think these companies or vending operators will object? And look like they don't care about the environment? I don't think so.
Unlike most advertising channels. SafeCycle can GUARANTEE you response on your sponsored RVM, in two ways
People will prefer using any PSIRRS to augment their

In conclusion, these facts outline a clearly defined need for solutions such as:

1. "Collective" personal document destruction and
   
2. On-site automated recycling redemption to reduce scavenging, overall opportunistic crime, and increase recycling/redemption rates in multi-unit residences. I have found at least 7 grant and funding programs to increase land fill "diversion" at it primary source. Our business model certainly qualifies.
   
3. We will offer mobile "door step" document destruction combined with a recycling redemption "offset", to single family housing during our 2^nd quarter.
   
4. There is a large opportunity for sponsored un-compensated collection as well. These modularized collection centers offer income streams from the collected material as well as a branding/marketing venue. These will can offer a steady supplemental funding avenue.
   
5. SafeCycle will further differentiate itself with a co-branding alliance with "Pay pal" as a redemption option to "cash".
   
6. All RVMs will be marketing venues for select appropriate advertisers, opportunities will be made available for single sponsor installations (I.e. "This "Green" Machine courtesy of River City Bank, The Greenest Bank in the Valley" www.rcb/bankinggreen or green.rcb.com for more details on how you can double or triple your CRV)
   

 
Q: What is SafeCycle?:

A: SafeCycle is a uniquely positioned company that will provide personal and business document SAFEty equipment and services "packaged" with on-site automated ReCYCLing redemption as a two pronged defense against identity theft, scavenging, and overall opportunistic crime traffic in multi-unit housing. We will provide, install and maintain resident access to federal standardized (NSA/CSS 02-01) shredders installed on-site in mailrooms or common areas using our "Pay-Per-Shred" lease/service model. Ina addition we will create essentially a new wholly new participatory marketing channel, by co-branding our equipment, installations, services, and website.

Q: Who is SafeCycle's Customer?:

A: In order of priority;

1. Property Management Groups who manage Residents of 55+ (independent living) Multi-Unit Housing Communities have the largest statistical exposure to the combined issues (id theft/scavenging and lower recyclable rates) and will therefore get the largest share of our effort of marketing and service installations.
   
2. Property Management Companies with residents in Multi-Family Multi-Unit Housing Communities.
   -Note: statistically, 80%+ of multi-unit housing is managed by Property Management Companies. A single "contract" for installation may actually run 3-10 shredding and redemption units across their property portfolio.
   
3. Continuing our Multi-Unit Installations. We will seek to create shred/RVM "packages" installations on college campuses and training centers.
   
4. Single home communities, particularly those operating small-home based business, as well as those that are not. These customers will be served by our mobile services division.
   
5. Anybody who consumes containerized beverages or foodstuffs.
   
6. Businesses who want to advertise to the above.
   
7. Anybody who wants to buy a sponsored installation via a franchise model
   

Q: How much will it cost?

A. The price will primarily depend on the size of the Community as volume is a consideration for both document destruction and recycling as well as the contracted length. A "typical" installation of a moderate volume shredder and an appropriate sized RVM (reverse vending machine; see appendices) for $1500 per installation/per site and 250.00 /month. These amounts are reduced with 1/3/5yr contract options.

Pricing of federally rated shredders depend on processing capacity/volume and run $1200-$15,000+ each. We will "level" this cost by "partnering" with one manufacturer gaining volume discounts as well as reduced or included maintenance training and discounted parts access. Sponsoreship will run $2000-10,000 per quarter. Franchise purchases will be $10,000-100,000.

Automated Recycling Machines (RVMs) also differ in price according to size and processing volume. They even differentiate by what the machines process; glass, bottles, cans or a combination there of. The smallest of these machines, which is about the overall size and shape of a typical beverage vending machine ranges from $2500-5000 each.

Q: Why would property management companies want SafeCycle's services over using a "big-box" shredder service?

A The Multi-Unit Housing market is a very tightly regulated and self-leveling field. Unlike single structure housing, if a resident is unsatisfied with their occupancy, all it takes is a 30 notice to leave. Property management companies are among the many focusing on "customer satisfaction" as well. The differentiation of amenities is narrow as well, and is less that a factor of occupancy than price (upon which those same amenities have a large impact. "Big Box" shredding companies have different flavors of ONE service and NONE have an on-site self service "lease/service" product. SafeCycle has Three:

Shredding via installation and maintenance of "self-serve" equipment

Recycling via installation and maintenance of collection and or redemption

Community Building Marketing Web Portal a client brandable "We're in this together" campaign and Community Branded Forum with features like "Know your neighbors" a web gallery of residents (without names or apartment numbers accessible only with registration)

In addition NONE of the big box shredding or waste management companies offers profit sharing from their contracts or installation. As SafeCycle's profitably will be in marketing sponsored co branded RVMs, Shredders, and redemption services, a percentage of the "income" generated from the resultant resalable recyclable material can be offered as cost "offset" incentives. In addition there will be an opportunity for a sponsor or franchise " buyout of their installation to increase redemption residuals and profit sharing revenue.

Currently there is no resident (customer!) driven rating system for residential communities, multi-unit or otherwise. Real estate agents don't exactly volunteer that there was a murder just next to the "perfect" house they are trying to sell you, nor do leasing agents tell you how many time the police have been called to their wonderful community with modern all marble kitchens!

This Community's Forum will have a pet gallery. Found a cat or dog wandering your street? You could call the dog pound but they charge you for pick ups now. Or you could simply go to www.safecycle.net/cbf (community building forum), pick your community from a drop down menu, log-in, go to Pets, click on "Lost". Pet not there? Go back to the pet gallery to see if the pet has been posted.

Your son left his bike or baseball glove in the park? See lost and found. New neighbors? Welcome them. Having a garage sale? Dog had puppies? Need help moving? Want to pay a neighbor's kid to mow the lawn or wash your cars? Recruiting for soccer team? Your daughter's doing a fund raiser for school? Saw something suspicious? Its Mayberry meets My Space! (Hmm "Mayberry Space? My Mayberry?). And of course such a micro-localized portal will be very attractive to advertiser. LOCAL plumbers, LOCAL Handymen, LOCAL pet, furniture, grocery, etc stores. The handyman you used last year lived over 30minutes away and it took going through the yellow pages to find him, and he was expensive BECAUSE of the yellow page ad. THEN by chance you found out about a guy 3 blocks away that "everybody" uses at half the price you paid. SAVE the planet! Shop LOCAL" click here for our list of [vendors, repairmen, providers] in YOUR neck of the woods!

I give you the digital Front Porch! In today's modern society we can talk and group and connect with anyone on the planet with a computer but the people who have to most impact on our quality of life; neighbors. The welcoming committees and tea socials have gone the way of the Dodo and with it and other "neighborly" social.

WYSIWYG. You get what you put in. We're all to busy to talk to our neighbors, but we wonder why nobody said anything when your daughter's ex-boyfriend trashed your house in broad daylight? Statistics show only 25% of any community redeems their recyclables and shred personal documents, which leaves pretty good pickings for scavengers. The majority MUST participate, all must stand together to protect yourselves as a group. If your community is safer, YOU as an individual is safer. Are YOU part of the Solution?

Are YOU part of the Solution"? Is our company's motto and anchor of our community building marketing campaign. It is a two-fold slogan that will also appeal to companies looking to "green" their image by participating in our sponsorship programs. The potential and possibilities are endless:

• Huge Purple Redeeming machines with (a) Kings logos (b) group team photo? Recycle here for a chance to save the planet AND win tickets to see the kings! The Malouf's can create a "King's mean Green" seating section for promotion winners. Log on the their website with the receipt code and enter to win limited edition "Green" Jerseys, (made from recycled fiber of course.) a running total of the cans/bottles the team and fans were responsible for and their "value" and can run a "we match every penny for [insert charity here]" or lest the fans pick and it will be disperse to the top 3 voted matching percentage of votes.
  
• The Planet is banking on you for environmental change and so is [financial institution here]. Join our "Banking on YOU" Campaign. Simply redeem your recyclables at any [brand] marked RVM and get direct depositing of your cash! Great for kids, and even better for the planet. Sign up today and DOUBLE your next redemption! (Restrictions apply, blah blah, etc) rcb.bankingonyou.com (or wells.bankingonyou.com or bofa.bankingonyou.com (as of this writing that domain was available) front pages of website will contain program statistics and links to program and photo gallery of staff at sponsored redemption site. Come down every 3^rd Saturday and enjoy free hotdogs and sodas (sub sponsored by [insert soda co. here] 100.00 savings bonds for the person who recycles the most, with $50 bonus if you're a customer!
  

As you can see "anybody" can run their own "recycling" marketing/program. SafeCycle will install and maintain these units on behalf of its marketing clients. Including states without redemption programs! Just use the average the existing rates. 90% of all redemption will be cashless as there will be transaction fees from 5-10% depending on the details of the installation site's contract. 100% no fee or Double Cash back days will be up to the sponsor client. Current RVMs dispense vouchers which are immediately redeemable at a store nearest the installation. An employee takes the voucher, validates it, after being trained to do so, opens the register, give cash. Sometimes the customer contributes the voucher when they make a purchase. Sometimes the customer has to wait in line or sometimes wait for who ever is in charge of redeeming them.
The cashless GreenPal/PayPal operational model eliminates the labor and account burden to redeemers, and moves the RVM's deployability from localized to absolutely anywhere, even mobile for concerts fairs, or any there large public event where there will be containerized consumption.
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You just have to feed it paper. The Units have built-in remote monitoring. GreenPal customers have the option for paperless transactions for security and environment. Their redemption will generate an email receipt with an attached local or placement sponsor coupon.

There will also be opportunities for charity driven models. "Boy/Girl Scouts of America [insert local chapter and sponsor here] sign up now and up to track your redemption and win free cookies/car washes/scout gear at the end of the month/quarter/year. Charity driven models will be slated for installations such as behind restaurants. This alone will probably drop scavenging rates 35%. Installations sites can advertise how every bottle/can/glass container purchased, goes directly to non-profit charities. Awards are given per quarter, log on to our website today and pick YOUR charity, vote as many times as you like. Thank you for voting! Please continue our support for [charity] by having a [insert product service discount here] on us.

SafeCycle.net can also "franchise" these machines using the existing vending model with a large difference. Coke, and Pepsi, etc and their distributors, sells you products to resell. SafeCycle pays YOU for the processed material AND a portion of the sponsorship of the machines. Built in software and monitoring systems make it easier than a standard vending machine. Nothing to buy. No inventory. No employees You don't even have to empty it as your material has already been "sold". Each "franchise" unit will sell for $7500.00 and have the potential to generate $175-300+/mo depending on volume of recyclables processed and sponsor level. Existing and potential sponsorship clients will have the ability to "bid" on ANY safecycle installation using a Google maps API that pin-points locations. Putting your mouse over a particular location will show time in place, and the customer rate including new vs returning. A successful "bid" takes you to options for customer reward, email, coupon printed on reciept, log-on-to-win, program, etc. check the boxes, click check out, Bing! You now "own" every recycling RVM in Ceres, CA for only $27,000, for the next quarter. It takes 3days to change the marketing "skin" or film. If we're late, your refunded a daily prorated amount. The franchise will be kept abreast of bid/sponsorship of his unit(s) as well as real-time profit totals, via a "widget" on his computers desktop. He even has to the right to "decline" any sponsor using a "block bids from" menu item.
Franchisees, may even buy "futures" in placements. You can "buy" the next two, three, or ten, placements in an expansion area. Click on RVM Insider, then placement news, read schedule of new market expansion: i.e. SafeCycle is currently opening temporary offices in Los Angeles, La Brea Area. Click here to add to "Watch List" click here to see demographic data and pending sponsors.
Using real time "analytics", safecycle can determine and validate usage up to the minute, unlike other advertising venues. No TV station or radio station can tell you EXACTLY how many watchers or listeners they have. SafeCycle can. As a registered sponsor you can, much like eBAY, "watch" a partular installations usage and flag it next time it comes up for bid. Unlike eBay, once an installation is "sold" its not gone forever. Should the bidder back out eBay's "Second Chance" system will be avalible. No other advertising format or venue offers REAL world, solid guarantees of response. Everytime they use your sponsored machine you can offer them discounts, and opportunities to "double" their redemption (with restrictions of course" who doesn't want "free" money? NO mute buttons, no pop-up blockers, they came TO your machines FOR your promotions! How many people fast forward TO the commercials?
SafeCycle can assure you of a response level that will not only be cheaper than the side of a bus or a Billboard from Clear Channel, but we will give your money back (less artwork fees). Pay-per-click is bloated and over rated, long live "reward-per-redeem"!
High volume/traffic machines can be outfitted with color LCD screens for looping or live content, Video promotions (co sponsored by local news agencies, video stores, cable/Sat providers) some units can be made to produce. Pre-programmed cards. (temporary GreenPal cards) which also double as discount cards usable online, in stores/offices or over the phone. An example would be a pay-as-you go cellular provider reciept that turns your redemption directly into airtime.

Cellular promo example: "Already a [company name] customer? Sign up today and get 30 days free unlimited Texting! Log onto [company website] and use this code to start recycling your way to a zero phone bill! Restrictions apply see website for details".
Hmm. How about a pay as you go cellular provider program by us called "SafeCell/GTT/Enviro-Cell/GreenCall where your airtime runs on redemption and marketing participation? Redeem, participate in marketing, and/or answer text messages? Get rewards for signing up friends. Etc. Your kids want a cell phone? Get them to recycle, and learn the value of a dollar at the same time. How many existing cellular providers would jump at the chance to partner up? This would be of particular value to Google, Boost, and Metro PCS. Such a phone/service may be offered "free" with profiling sign-up.
We can multiply revenue per RVM High volume/traffic placements by "upgrading" to redemption service options that can also be "shared" by non-conflicting or synergistic sponsors. Car dealership/gas station/tire/auto parts store. A touch screen will offer you the means to route your redemption. Whomever pays the most gets to offset cost by essentially "subletting" access to a "controlled" unit, there by creating income and reducing entry cost for smaller local advertisers.
How about polls?

Would you like to answer a brief poll and add $x dollars to or double [whichever is more] your redemption?

(3 questions, mix of yes/no, 3 choices max for multiple choice).

We will partner with ($) or bid out to online polls providers for this. SafeCycle will hold a redemption consumer's attention for a span that can be sold to the highest bidder. Unlike like the accursed "pop-up" you can't click on a bus or bill board to GET money. Redemption amounts can even be made to vary according to what options or offers the customer makes.
Using a SafeCycle machine, a consumer will KNOW, they will only get a maximum of 75%-80% of their redemption over $5.00. Much like the declaration at all ATMs they will be made aware of that. The difference is split between SafeCycle and the franchisee, installed site, and or sponsor depending on the details of its placement. Safecycle will work to install "blanks" in new sites to get them inline for bidding for purchase and sponsorship, to increase sale with existing usage data. Reduced redemption or not they also KNOW, they can get 50-300% or more by using this machine. Local Casinos can make digital coupon offers. ( your redemption is $10.80….click here to play $1.80 for a chance to win [mustang, $1000.00, trip to Vegas, etc]? They hit button and "POP" RCB is offering all redemption customers 5.00 for taking this casino bet. Click here to accept. –click- "Wells Fargo also has 2.3% APR on all electric car purchases. Click her to be entered in a chance to win an electric car for a year….good luck…at [casino name] Casino click here to continue. We're sorry, you didn't win but, check your reciept has a coupon for 2 free plays. Or congratulations you won $50 of free play!
Theoretically a Casino can have one of our "sole beneficiary" collection units installed at their facility and the income from it be automatically submitted to "pay" for the winnings. Essentially "free" advertising. What other advertising channel can do that? Can you see customers hauling their recylables to a Casino? I can. How many plastic bottles do you have on the floor board of the back seat of your car? Think this will increase the "hey there's the casino exit, maybe I'll just drop by and recycle these recyclables and win a truck!" impulses?
Will SafeCycle condone or support Gambling? No. All promotions and positions represented by offers by our customers, do not necessarily reflect the views of the corporation
The system can be tailored to generate marketing and offers according to the user, who signed up to get these additional redemption benefits. At sign-up you can designate a flat percentage of your redemption to any registered ($) charity, anywhere in the world, INSTANTLY. The sign up data will be availible to registered sponsors. Collective Data only! We will NOT resell email addresses or any other personal data. Redemption augmentation rates may vary for any category. Age, sex, zip code, ad clicks, ad type response/decline rates. Etc.
This machine is between the customer and their money, if done well, and not too obtrusively, a machine can occupy a persons attention (which marketers pay for?) for longer than you might think. Unique offers and wild card "lotteries" will generate significant word of mouth and far more traffic than a standard "authorized redemption center". With the "old" redemption placement model, the licensed recycler "shared" revenue with the lot owner and the business giving out the cash for the vouchers. Using SafeCycle's model, that can be reversed. Keeping a recycler/redeemers attention naturally with more than one machine per installation to meet demand. Standard installations will "start" with a pair of machines with compatible or advertiser marketing and offers.
As this is an entirely new sector in marketing, and there is very little information available. There is a very large movement in this arena in Europe and Japan, but their recycling rates/market differs from the US as less than half of the US has a redemption program. Though it may be difficult to determine a specific demographic profile, I can assure you of this. ANYWHERE there is a vending machine is a potential placement. ANYONE who consumes a containerized beverage or food stuff is a potential customer. Tomra, manufacturer of recycling systems, says there are 6.6 billion consumers, which create a "world" or waste challenges. Excellent!, but I say there's a lot of room for commercial sponsorship of that effort. Currently, in my research I have seen only ONE co-branded recycling center and it was in the U.A.E. by a petroleum company (in the likes of say , Chevron,) called Emirates,. All of the other units were brightly emblazoned with the recycling companies branding image. As an additional benefit, such efforts are currently a tax asset.

 
WHERE they are will not matter one whit as with your "Green Pal" (Pay Pal) USB "stick" (starting at just $14.95 when you sign up with GreenPal/Pay Pal FREE with credit card account) you can redeem anywhere and they won't pile up in your back seat or garage. This same card will be accepted in specially branded vending machines (we will charge a 'fee' for the GreenPal logo). Natural "We accept Green Pal" placements; airports/bus/train terminals, hotel/motel "convenience centers. And....GAS STATIONS.

 
This USB "key" will not only have both Anti-theft and duplication measures but contain other useful software such as security, anti-virus, anonymous web surfing, account pgp key storage, IDTrust certificates, single e-mail client, Hosted Storage access, online photo gallery thumbs, and much more. How about streaming your networked Tivo, or your iTunes collection from any computer in the world? Electronic billing statements can be routed to your "stick" at any computer, no more unsecured information in your mail box; an added benefit to billing providers? You can't say you didn't get your statements. This programs will be available as "plug-ins by software publishers. SafeCycle will join a push into pushing an open source USB OS platform standardization with U3, Linux, and a large manufacturer of flash memory.

Because this is multi-faceted arena is "uncharted", Safecycle.net will form risk diversifying and strategic partnerships with the following companies or company type as there is absolutely no reason to reinvent a wheel somebody ha already spent millions building and who would enjoy this avenue of expansion.

EBay (owns Pay Pal)

Strategy: Why face the uphill battle with yet another form of "e-cash"? Use the "standard" and produce a residual income. This co-branding will create market penetration and awareness of several magnitudes.

Risk abated: Market resistance to a proprietary "green bux" or similar closed loop e-currency program. And the less than practical idea of swimming against the Pay Pal current.

Tomra (owns "RePlanet" RVM Brand):

Risk and is very large recycling processing center.
<this equals>
National Big Box Shredding Company (determined by largest bidder) only for out of state Installations

TrustedID (despite Lifelocks' marketing skill or because of it I still prefer IDTrust)120
IronKey (a mfr. of secure USB drives, my "official distributorship is currently processing)
Strategy? Though there are many such "secure" USB drives on the market "IronKey" has the most effective "look and function" platform. "With so many to choose from why not chose the one from SafeCycle which does so much more than secure your data". On each key will be an encrypted marketing profile generated from the original purchase questionnaire, which triggers specific ads when used at RVMs or used online. More expensive models with different storage capacities and a "no advertisement" option included in the browser (Mozilla's Opera) Note: This "position" may also be shaped for Lexar, Verbatim, and Microsoft. Indeed, Norton, McAfee, Iomega, any applicable "leading brand" of computer hardware or software publisher will have a good marketing channel fit with us.
Why would they partner with us? Positive public response, which translates to guaranteed exposure/traffic, sales, market share, profit margin, and investor confidence, why else? No other advertising channel can put your ad in front of your customer to interact with. Currently there are very few places people go KNOWING there will be advertisement.

 

 

 

 
Financials:

 
The disparity is very clear between the result of the existing recycling effort and the waste. Landfills,are having such a problem with this waste, as well as food waste and paper, that , waste management companies have grant programs to encourage solution development. Every single state government, most municipal and the EPA all have money available for solutions to the growing problem. Commercials "steer" the demand, why can't that same commercial sector "invest" in steering consumers toward a solution and "recycle" their marketing program?
This IS the solution. NOT self imposed carbon-emission offsets! The FTC announced today (1-13-08) they were beginning an investigation into these unregulated levy "accepters". Millions has been poured into these companies cofferss. Clearly there is a sense of responsibility in the current environmental condition. But the consumers "burden" is nearly at capacity; sales tax on goods marked up, tariffed, AND made more expensive due to THE COST OF ADVERTISING! Over 65% of the US economy is based on CONSUMPTION. This marketing channel is exactly what the "diversion effort needs cooperation where it starts producer and consumer. Most importantly I don't see the corporate sector lining up to offer checks.no Business section photos of the CEO of FedEx with one of those Jumbo Checks shaking hands with one of these companies.UPS how ever has "Low Emissions-Natural Gas Vehicle" emblazoned on their big box trucks. Why must the consumer be continually held for ransom?

 
SafeCycle needs "seed" funding of at least $100,000.00
which will be used primarily for:

• Legal fees (for )
• Licensing
• Incorporation
• Intellectual Property Protection
• Travel to the EU and in US for
• Partnership Agreements
• Purchase/Import of Equipment for base-model prototyping.
• Mechanical Engineering (R&D)
• Beta/Field testing in top 3 recycling states.
• and product placement of proto-type on Television
  
• Application to every possible environmental grant program that exists from federal to municipal in all 50 states as well as International Organizations.
  

 
Travel itenerary will include brief "tours"

1. Domestically: Visiting the eleven redemption state performing case studies of redemption center policies and will include visits to top two recycling companies. Interviews with environmental bill sponsors in states with pending redemption legislation.For

• Information to develop a cross-state installation procedure and policy and
• Develop awareness of our "openness to work with public leaders to help provide a solution to their constituents" and establish our "transparent" business concept.

Note: Expenses for these tours will be offset by

1. Abroad: We will observe customer interactions with products from top three reemption machine manufacturers in European and Japan. To determine
   1. Which model from which company fits which SafeCycle Installed Product type. Chief considerations will be
      1. Equipment reliability. What is the lifecycle of the internal shearing/shredding element? How expensive is it? How long has the longest machine lasted and where is it and how much has it been used to process how many kilos of material. How many times has it failed and what failed.
      2. How "modular" are the machines. Are they repairable in-field with basic tools. How complicated is the wiring. How integrated is the self diagnostic system if any.
   2. Processing speed and volume
   3. What programming language is used for the operational system. Can it include a load balancing "peer" link for multiple installations to shift
2. What's on the design board for each of these companies? Can they be pursaded to alter their designs
3. How open are they to participation in a world wide rollout of the Participatory Sponsored Redemption System as platform development partners.

 

 

Safecycle can be expected to attract direct financiual and resource contribution participation from
    Beverage Manufactures:

Estimated minimum investment. $1.5m each.

Access to Global Distributor Channel

Inclusion of SafeCycle as redemption equipment/services

Advertising of their RVM placements

    Large Waste Management Companies:
        Estimated minimum investment $250,000
        Access to recycling data base, processes, and recyclable seller database.
        Inclusion of SafeCycle systems in product matrix

Primary Target Development Partners:

Company/Organization Name	Contribution	ROI
EPA	Grants, State initiative/bill support	"Realtime" National recycling feed from our systems
eBay	Funding, PayPal platform & Auction Engine	PayPal as cashless std
Google	Funding, Google Mapping Engine	Further deployment of APIs
USA Technologies	Cashless Vending Sub-Systems	Increased market share for products/services.
IronKey	Secure USB framework	Increased market share
Ambient Technology	Wireless Indication System	Expansion of product line.
Tomra	Customized (for SafeCycle)Stand alone large & medium sized automated redemption Systems	Expansion of product line and increased market share, and commodity material flow for resale.
ReVend	Large foot-print RVMs	Increased product awareness and sales
Envipco (Megatrade Int'l S.A.)	Small Medium Foot RVMs	Increased product awareness and sales
PepsiCo	Funding, access to world distribution channels	Concrete environmental effort, market awareness.
SanDisk	Application. Specific Flash Memory (ASFM) Drives	Increased product awareness, sales, market share.
WMI	Funding Grant, Distribution channels	Adherence to State mandated "diversion" legislation.
Boost Mobile (Nextel)	Redeem for airtime channel conduit	Expansion of product(s)
Metro PCS	Redeem for airtime channel conduit
iTunes	"Listen to the Earth" redeem for music program

 
Addendum to Loss Conversion Letter

Since the writing of the original "proposal", this author has spent many, many, many hours in research refining, and finalizing the SafeCycle project. This addendum will focus entirely on defining the who, what, when, where, how of SafeCycle with definitives. Here, the generalizing and speculative "what-ifs" of the initial letter will become concrete "what is" and "what we can and will do's". After such an exhaustive research effort, I am pleased to tell you most of my initial market analysis was on target and validated and our "niche" is preserved.

This addendum "assumes" the reader would like to know, in a reasonably sized nutshell, what SafeCycle will do, for whom, who's going to do it, and how much can be made doing it, as ell as how it will continue to do it profitably. My previous letter was based on the assumption that the person in charge of granting funds would have diverse market awareness and have the "magic" ability to determine the value of any proposal for any market. After my immersed research I have to say if there IS a person that can retain that much knowledge across such a vast arena, we should take collection and have him "removed".

There are volumes upon volumes of information available on any of the markets SafeCycle will place itself across. As this approach is unique, I would beg patience on your part if I offer more background, than to be expected. Despite the usual 'cross-market' positioning skull-and-cross bone assumption, I will show how our position is not only congruent, but creates a seamless synergy.

In the Appendices pocket of this package, you will find a list of URLs which were critical in my own research as an online "bibliography". What was gained from each included link is explained. Please note, the listed links are those to which I referenced most, or chose to use of many available. As this start-up in not in my area of experience I chose web sites or resources using factors such as ease of navigation, usage, information contained, and validity of source based on indexing, caching (further validated by Google Webmaster tools.)

You may be aware that Google "slants" its search result hierarchy using purchased "rank bidding". This is cause for as much spirited discussion as the "open competitiveness" of Microsoft's Windows OS platform. This being the reality, few of the sites listed were chosen because they were simply on top of the list. Indeed, first ranking made it immediately suspect and I developed the habit of taking the third or fourth link. This indexing/ranking tool is further explained as it will be certainly used by SafeCycle as well.

Most of my research was conducted using primarily 2 tools, Google and Copernic, a cross-engine searching tool, Fire Fox 2.x and several developer "plug-ins" that generated rankings across the major search engines (Google, Yahoo, MSN, Infoseek, Excite, and AltaVista). All projections, statistics, and cumulative references are extrapolations of my research. Any independent research (recommended) on your part may produce different results. As you can imagine, this significantly increased research time, but I am assured of my sources' viability. Let NO ONE tell you Internet marketing is cut and dried, standardized, or "sure-fire". Every bookstore and library I went to carried as many as 30 titles covering the subject for "Idiots" and "Dummies" as well as "The only Book you'll need" and ran 150pgs to over 500. Rather than going broke buying books I burrowed into each sites FAQs, "best practices", and developer/user forums. Subjects listed here with the most "hits" and "posts" produced the most applicable information and solutions, and it was "free".

The immediately change is the website (www.safecycle.net) as conceptualized exists now. I have learned just about 90% of what there is to know about current web "presence" leveraging and effective internet marketing "best practices". I initially budgeted a significant sum toward hiring web programmers; I have saved $1000's by doing it myself. I can tell you, from my "brief" immersion; those guys are worth every dime! I was quite the Web Wright in the 90's but the industry and technology has reached a totally new dimension!

Not only did I save 1000's in web programming fees (which run from $75-120/hr much like the "heyday" of the Desk Top Publishing/Graphic Design when I was in play as they say), but I saved $1000's in software as 90-95% of the websites "modules" and "scripts" are available FREE as the web operational system is "Open Source". Despite my boot-strapped skills, I have gone as far as I can, however, and 'professional' assistance is still required. That being the case, I have reduced the estimated amount by over half due to my research and hands-on. Now I know exactly what's needed, exactly how it needs to function, and most importantly exactly what the ROI is and for whom. Now, unlike the previous document, so will you.

This document represents concrete summarizations of what will make SafeCycle a project worth investing in. As much of my research was highly technical, much like the first letter, it will be written in "plain English", but without the layer of "personality". Hopefully the original's writing style got its point across. Sources of information are included for your technical analysis department. I don't expect you to take my word for my conclusions, nor spend even a tenth of the time I did learning what is written here. Today we are very far from the Dot.com Boom where money is thrown at you just because you have a website.

With the realty market's impact on the banking sector as a whole, every potential gain and risk will be examined much more thoroughly. Due diligence is expected and I hope the listed resources can give you or your researcher a "head start". It will be found that the markets and services are valid and hopefully, as well the unique competitive advantage SafeCycle will be made clear. Again, first and foremost, thank you for your time and effort on my behalf.

Trevor L. Cutrer

Founder

SafeCycle

"Are YOU part of the solution"